When shoppers enter your store they see a beautiful display of racks and shelves full of colorful products. What they don’t see is the retail storage area or stockroom where all of the back stock is stored. New business owners are rarely prepared for how much retail storage space is needed to maintain a robust operation with a great supply chain. Businesses that are enjoying high sales may also need to seek out new storage solutions if customer demand exceeds the volume of products that can be stored and displayed in the store.
A lack of retail storage space can lead to all sorts of complications. When faced with an overabundance of back stock and lack of storage, retail managers are forced to make difficult choices. They may choose to:
- Deeply discount last season’s inventory in order to move it as quickly as possible
- Start looking for larger, more expensive spaces to host their storefront and products
- Reduce the volume of stock that they are ordering
The problem with these options is that they all have the potential to negatively impact the bottom line. For instance, selling products at a deep discount has a negative impact on profit margins. Storefronts with more storage area tend to be more expensive. Moving to a larger storefront means that rent will increase and marketing efforts will have to be implemented so that your customers know that your business is moving. Not to mention the stress, time and effort it would take to relocate your business! Reducing your inventory would also be a risk because there would be less products to sell and turn a profit on. You may also be unable to meet customer demand with a smaller inventory.
The good news is that there are alternative ways of creating more space for less money. For example, Instant Storage provides innovative and affordable retail storage solutions for retailers in Florida and California. Our portable storage containers are clean, safe, and secure, and available in a variety of sizes and configurations. We also offer storage container modifications like heavy duty shelving to better serve your business needs.
There are many benefits of portable storage for retailers that are short on storage. For example, portable storage containers cost a lot less then constructing or renting a new storage facility or storefront. Portable storage also gives retailers a way to access their inventory on-site without having to construct more storage space or transport products from storage to storefront.
Another benefit of portable storage is that it saves business owners money by only paying for storage when they need it. Because the volume of inventory fluctuates throughout the seasons, retailers may only need extra storage for just a few months out of the year. For example, retailers often order more inventory before the holidays in order to prepare for the seasonal spike in consumer demand. This seasonal inventory may not fit into the existing storage space, necessitating the need for portable storage. After the seasonal inventory has been sold, the portable storage can be hauled away so that the business owner doesn’t have to pay for storage space that she doesn’t need.